You don't need to be a Multi-National Corporation to have your own Image-Building and Responsive Jingle!
Why a Jingle increases your Advertising's effectiveness.
Quite Simply, people remember the words to Songs not Speeches! That's why when you advertise on Radio, for instance,with a "station-produced' spoken commercial, you need to advertise to the same person SIX TIMES to be effective. Think about how many Song Lyrics you can remember and then try to recall the words to famous speeches...and of course, it's even easier with a 'catchy' jingle.That's why Jingles are used by most sensible advertisers throughout the World.
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