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Basic research is what I am doing when I don't know what I'm doing.

WERNHER VON BRAUN (1912–77), GERMAN-AMERICAN ENGINEER

The Internet is a wonderful tool that will allow you to research such things as the details of potential clients, people/organizations to network with, and new complementary products and services, to name a few. Here's how to do it effectively.

1. If you want to check out a company's URL that has been sent to you in an e-mail, you can locate it simply by clicking on it.

2. If you want to look up something without having a URL, you can easily do so by using your favorite search engine. Enter key words and hit your enter key.

3. If you get too many hits, or if most have little to do with your chosen topic, consider narrowing your search by linking words with a plus sign. This will force the search engine to be more discriminating and offer you a more limited choice.

4. Access large amounts of data quickly using the Internet. You can download information, take what you want, and copy and paste only those parts that are of interest to you.

5. Being a good Web surfer requires discipline. The Web is full of distractions that can cause you to veer off in a multitude of directions, wasting precious time. Avoid time wastage, particularly during company time, by not clicking on "booby traps" that are aiming to lure you to more enticing pursuits.

6. Avoid the lure of chat rooms. There are thousands of chat rooms on subjects of all description. To benefit from them, consider joining one or more that relate to your industry or profession. You can learn a lot from people around the world, and share your wisdom at the same time, too.