A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product or those who fit the model of your customer.

We know that, as a brand, you need ambassadors or influencers to help you spread the word about your company. But before you go about just grabbing any old Tom, Dick or Harry to jump onboard, there are some things you need to know.